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As advertising and marketing efforts become increasingly ubiquitous in
modern Western societies, the industry has come under criticism of
groups such as Adbusters via culture jamming which criticizes the media
and consumerism using advertising's own techniques. The industry is
accused of being one of the engines powering a convoluted economic mass
production system which promotes consumption. Recognizing the social
impact of advertising, Mediawatch-uk, a British special interest group,
works to educate consumers about how they can register their concerns
with advertisers and regulators. It has developed educational materials
for use in schools. |
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